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Auto Sales > Car Advice > Car Locating > Local Dealers Instill Confidence in Their Brand

Local Dealers Instill Confidence in Their Brand

Amanda Hart

Find the dealers you are loyal to

My brand can beat up your brand

Many drivers these days have an unwavering allegiance to one car manufacturer or another. This was much more prominent in the past, since in recent years younger drivers looking for new cars to buy have looked more at the quantitative measurements, rather than just brand loyalty.

Even with the recent shift in thinking, there is still a tangible affect that brand names have on the minds of car buyers. When someone mentions Honda, an educated car buyer would probably think of reliable and practical cars. If someone mentioned Corvettes, everyone suddenly gets a need for speed.

Sometimes the brand stigma is deserved and sometimes it isn't, but regardless, this type of branding can be very useful for car makers. Chances are you know someone who swears by their favorite make or model, and will tell you that the competition is as worthless as a dumpster fire.

Sometimes entire generations of families are born and raised to only buy one specific make. Often times a family member works for a car maker, so their whole family buys that make to get a discount. There are also no shortages of bumper stickers urging people to buy American, and there are plenty of drivers who swear by foreign makers.

Dividing up the market much the same way that politicians divide up voting blocs, car makers know their market and they target them well. If you are loyal to one brand, we can help you find local dealers in your area. Or if you are on the fence about what manufacturer you like, you can check them all out and see which is best for you.


Whether you are loyal to the bone or you like to see all the information first, we can help connect you to dealers in your area who can get you into the new car that you really want.



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