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Auto Sales > Car News > Attendance up at this year’s Detroit auto show

Attendance up at this year’s Detroit auto show

It is safe to say the 2013 North American International Auto Show has been a hit, as initial attendance numbers are coming in. 

The auto show has given car makers a chance to show off the latest models and innovations, giving event-goers a chance to see how far the industry has come and where its heading in the future. The NAIS goes until January 27. 

Event officials recently reported that more than 105,000 attendees poured into Detroit’s Cobo Arena for the show’s second day on January 20. Sunday’s attendance beat out last year’s second-day attendance of 102,918 people. Officials said that 103,126 people came the first day, also up from last year by nearly 12 percent. The record for the most people to attend the event was set in 2001, when 121,205 people came to the second day of the show. 

Event goers were given a chance to see the latest concept vehicles by automakers in the show’s initial days. 

Hyundai showed its HCD-14 Genesis concept for the first time, giving those in attendance a chance to see where the automaker plans to be later down the road. 

“We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a 9 percent retail market share in their premium segments, higher than the 5 percent retail share Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO, Hyundai Motor America. ”This success paves the way for a new generation of rear-wheel drive premium products. HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.”

Honda also released it Urban SUV concept at the event, which is set to launch in the United States in 2014. 

“No one has had greater success with small cars than Honda, and this Urban SUV Concept will create new value in the growing small-SUV segment,” said John Mendel, executive vice president of sales at American Honda. “With the continued expansion of our North American manufacturing operations, we expect fuel-efficient and fun-to-drive ‘small’ cars to play a key role in meeting the needs of our customers in the U.S.”

Those looking to purchase a new car in 2013 should look into the latest releases at the NAIS. 

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