Too often automotive news getsbogged down by monthly financial reports or new car releases to see what some car manufacturers are doing to give back.
At the North American International Auto Show in Detroit, Hyundai donated 1,000 winter coats, along with $10,000 in cash, to Focus: HOPE, to be distributed to under-priviledged youth and adults in southeast Michigan.
“Our partnership with Hyundai has become rooted in our community over the last four years and we are very grateful for this valuable relationship and their ongoing support,” said William Jones, CEO of Focus: HOPE. “Their generous monetary donation is really appreciated as it supports our job training and community initiatives. But the donation of 1,000 coats each year really touches our hearts and is a very practical solution to the challenges of poverty in our area. You don’t realize how valuable a warm coat is until you don’t have one, or you don’t have one for your child.”
Focus:HOPE is a civil and human rights community organization dedicated to serving communities in southeast Michigan through food programs and career training programs. In the partnership’s history, Hyundai has donated $40,000 and 4,000 coats to Focus: HOPE.
Other non-car auto news
Another car manufacturer is making the headlines for news that isn’t related to making cars; however, more Americans might be encouraged to head to car loan companies for a new car, after they see what BMW made.
BMW is a well-known car maker, but not when it comes to the U.S. bobsled team. On January 19 , the U.S. men’s bobsled team raced their two-man BMW bobsled at the FIBT World Cup in Austria.
“After more than a year-long development process, we’re thrilled for the USA Bobsled and Skeleton Federation to finally race this bobsled,” said Michael Scully, creative director of BMW Group DesignworksUSA, BMW Group’s international design and creative consultancy prior to the race. “BMW EfficientDynamics techniques are at the heart of the sled’s design, making it sleeker, lighter and we hope faster: essentially a BMW on ice. We’re anxious to see how it performs against Team USA’s competitors.”
BMW used carbon fiber from the BMW i model vehicle to give the sled lightweight, aerodynamic materials. The team place 14th out of 30 competitors. Steven Holcomb admits he wanted a couple extra runs with the prototype before expecting to win it on the first try, but the second further prototypes will get the team ready for the 2014 Sochi Winter Olympic Games.