Toyota recently announced its Let’s Go for a Ride interactive ride and drive event, which will be featured at the Philadelphia Auto Show.
“There is tremendous anticipation in the Mid-Atlantic for the 2013 RAV4, and we expect it will become the number two selling vehicle in the region, behind the Camry – so we wanted to create a test-drive experience that matched everyone’s excitement and expectations,” said George Brenner, assistant general manager, Central Atlantic Region, Toyota. “‘Let’s Go for a Ride’ delivers on this by offering consumers at the Philadelphia Auto Show an interactive, informative and fun way to experience the RAV4 as well as several of our other exciting models, including the completely redesigned 2013 Toyota Avalon.”
The auto show opened to the media on January 18 and to the public from January 19 to 27. The Let’s Go for a Ride event will feature professional drivers escorting event goers on tours of the indoor closed course, which contains more than 31,000 square feet in the Pennsylvania Convention Center. Along the ride, passengers will see overhead screens that highlight features of the vehicle they are driving in, including Toyota’s Entune multimedia system, the company’s history in racing, fuel economy ratings, safety features, and design and styling.
The event will also raise money for charities including the American Red Cross, the National Park Foundation and American Veterans.
Toyota is sure to turn a few heads at the auto show with the driving event, but it is not the only move the car manufacturer is making to get more customers to head to Toyota dealers. It will be running a commercial during Super Bowl XLVII featuring Kaley Cuoco, star of CBS Big Bang Theory.
In addition to featuring Cuoco, the commercial also gives fans a chance to have their picture in the ad, which will be featured in the first quarter of the game.
“Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales. “We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”