According to the report, Toyota was the most researched brand for those looking to buy new cars in 2012. Kelley Blue Book recently released its list of the top five researched brands on kbb.com, and Toyota was followed by Honda, Ford, Chevrolet and Hyundai.
"Holding the No. 1 spot as the most-shopped brand on KBB.com year after year, Toyota's brand interest in 2012 primarily was propelled by the redesign of its immensely popular flagship," said Akshay Anand, market intelligence web analyst for Kelley Blue Book. "Toyota really hit the mark with its redesigned Camry, and millions of KBB.com visitors proved their interest as this model was the second most-researched vehicle on the site in 2012. When redesigning the Camry, Toyota successfully created a standout vehicle in the extremely competitive mid-size sedan segment."
KBB also released its list of the top vehicles researched in 2012, with the Honda CR-V taking the top spot. While Honda had three vehicles in the top five, KBB noted that the Mazda3 was this year's success story, as it moved to the No. 10 spot, up from No. 29 in 2011. The recent success of the Mazda3 was particularly due to its increased fuel economy with the implementation the Mazda Skyactiv technology. The innovation has been so influential that it was recently nominated for the 2013 Green Car Technology Award, along with nine other nominees.
"Jumping 19 spots from 2011 to 2012, the Optima's impressive increase in popularity on KBB.com this year proved that Kia has done a remarkable job sustaining interest in the model with clever advertising and new trim options, despite the fact that the Optima was not a new redesign in 2012," said Anand. "Meanwhile, the BMW 3 Series was the only luxury vehicle on the top 20 most-researched new vehicles list on KBB.com for 2012. The 3 Series is a longtime stalwart in the entry-level luxury vehicle category, and its recent redesign coupled with its impressive heritage remains an advantage to BMW against its competitors."